Berlin Beat
WHERE THE WALLS SPEAK AND THE FLOORS BEAT
Responsive web design: A mobile-first website for a tour company, capturing both the essence of Berlin and the unique experiences of the tours. The project included branding, website and further roll out.
For the design concept, the ‘walls speaking’ was inspired by Berlin’s famous graffiti art and brutalist architecture, both of which tell a story and speak of Berlin’s history. The ‘floors beating’ reflects Berlin’s techno music scene and its reputation as a city pulsing with creativity. The concept also encapsulates the street art, architecture, and techno tours the company offers.
The logo represents pulsing vibrations from music and speech, it can be horizontal or vertical as if coming from either the walls or the floors. The neon green reflects Berlin’s techno scene and neon lights.
The target audience was art and culture enthusiasts seeking to immerse themselves in the local scene.
